In the era of intelligent display Windows, the
英文內(nèi)容In the field of display, when we mention the LED display, I believe that everyone can list its many advantages, such as "big" and "bright", high pixels, no stitching, wide color gamut and so on. And LED display is also with these advantages, in the field of display with LCD, projection, etc., launched a fierce competition. "Large screen", "giant screen" such words are full of the beauty of LED display, there is no doubt that the biggest advantage of LED display is "large and seamless". The competition between LCD display and LED display is still in a fierce but relatively stable state, but with the evolution of technology, LED display in the small-pitch terminal application scenarios gradually increased, and seize part of the LCD display market. From the professional application market into the field of commercial display, the application scope of LED display is constantly expanding, and its development road can be said to be from "big" to "small". Looking back on the development of the large screen, we can clearly know that the large screen splicing market in the past is actually relatively low-end, but the traditional desktop LCD display is upgraded and transformed, and it is applied in the splicing market, which has many drawbacks, such as insufficient resolution, it is difficult to reach the level of demand, and can not meet the needs of the market in today's high-definition era. LED display has an absolute advantage in the outdoors, but at the same time, LCD, projection and other display technology has also been rapid development, when the LED display left the "big" outdoor application, in the "small" application has what kind of development?
Small spacing "warm current" surging
With the development of small spacing, LED displays not only bloom outdoors, but now occupy a certain market share in the field of indoor display with its superiority. According to the China Business Industry Research Institute data show that in 2022, China's small-pitch LED display sales reached 16.5 billion yuan, and sales are expected to grow to 18 billion yuan in 2023. In the first quarter of 2023, the application of small-pitch LED display in the conference scene was nearly half, accounting for 46%, and the application saturation of traditional command/monitoring was relatively high, and the market share of shipping area was less than 20%. In fact, at present, the LED small pitch direct display has achieved the large-scale mass production of P0.4 and above products, and has been "forced liquid crystal display" on the pixel pitch index, and can meet the needs of almost any display on the resolution supply for large-size display. In summary, the development of LED display is a process based on specific display and development. At the same time, LED display from "big" into "small", from "small" into "micro" in the development process, when "big" is no longer an advantage, LED display will be what?
From "B" to "C", the LED display industry must still work together
In recent years, with the decline in price and cost, the small-pitch LED display has become more and more cost-effective, and the replacement of LCD has become more and more strong, and the LED display has gradually expanded from the professional field to the movie and home field. In order to go further, the LED display point spacing is constantly probing, developing towards HD and ultra-high definition, striving to compete with other display technologies, and constantly penetrating the existing market of other display technologies. But at the same time, LED and LCD display technology in practical applications to determine the outcome is not only the technology and product quality. In today's situation, the technical characteristics of LED displays are constantly optimized, and the products are constantly improved. But at the same time, the LCD projection display technology has also been rapid development, in the color display, viewing Angle, response time and other aspects have made great progress, the function has also covered some advantages of LED. In the process of this competition, although the price of LED display has shown a downward trend, it is still "sky-high" compared with LCD and projection. This for the LED display, the front of the "B" into the "C" is still facing a barrier, if you want to break the price shackles, but also need the entire LED display industry to progress together. In addition to breaking the price barrier, another important factor for LED display products from the B end to the C end is how to better undertake the overflow product demand under the background of consumption upgrading. Looking back on the development of TV panels, from CRT technology to LCD, OLED technology, and then to the Mini LED and Micro LED technology that is now in the spotlight, in general, the innovation of the TV panel industry is relatively slow, but each technological innovation has brought subversive impact.
Compared with LCD, Micro LED has not yet achieved mass production in the field of TV panels due to its high cost.
Such a competitive structure is very conducive to the expansion of the industry consumer market, technologically rich enough, competitive points focus on cost reduction, and can also promote the further growth of the LED display industry market size.
In terms of LED display manufacturers, in addition to grasping the technical advantages, it may be more important to consider the extension and expansion in many fields.
來源：慧聰LED屏網(wǎng)
Before the development of LED display technology, the mainstream large-screen display technology in the market is DLP and LCD splicing large-screen. Early large screens are mainly composed of a number of narrow edge slit DLP display, with the price advantage of narrow edge slit LCD display appeared, LCD splicing large screen market share gradually expanded. The iteration of LCD splicing display products is mainly reflected in two technical indicators, one is splicing and the other is brightness. Due to the display characteristics of the liquid crystal display itself, the brightness cannot reach a very high level, and the demand for semi-outdoor and outdoor display application scenarios gradually emerged, the demand for high-brightness display panels of the whole machine manufacturers is growing rapidly, and the vast majority of brightness specifications are difficult to meet the needs of the market. At this time, the advantages of LED display products are highlighted, LED display can not only form a large area display system with endless slit, due to the direct luminous principle of LED display products, and the characteristics of shape and shape variable, the most suitable for large and open environment, long distance viewing.
In the field of large-screen display, small-pitch products have obvious advantages, and their market share is expected to continue to increase. Small-pitch LED display adopts pixel-level point control technology to achieve state control of brightness, color reduction and unity of the display unit. Compared with the traditional backlight, the small-pitch LED backlight has more advantages than the traditional LED display device, and the light-emitting wavelength is concentrated and the response speed is faster. At the same time, the huge volume of commercial display, household and other fields are also the future penetration direction of small spacing, and major manufacturers are actively preparing for the commercial display market. In addition, the rapid development of the cultural tourism market has also brought more application opportunities to LED displays in the field of commercial display. Film, advertising, sports, entertainment and other fields of operation model updates continue to promote the business display boom. For example, in the projection system, the traditional projection projection always faces the "brightness bottleneck" and "resolution" bottleneck on the large screen. These two technical bottlenecks are precisely the big advantages of small-pitch leds. In addition, in the increasingly popular HDR today, the projector projection system is also difficult to achieve the LED screen fine to reach the "sub-pixel point" brightness adjustment control ability, LED small pitch display can achieve 8K display this property is to make it a tiger.
